Fashion trends always come back in style, and today we see this fact more plainly than ever. It might not feel like the ’90s were 30 years ago, but here we are – and with the same trends, too. However, the trends that are back are not the only thing that came back around. Brands we haven’t really thought about in a while are making their comeback and gaining momentum once again. Brands that used to be all the rage might have been under the radar are now right back at the top. Let’s delve into some of the best old-school brands that are back in action!
Champion
Ever since athleisure became a huge hit in 2016, brands like Champion began seeing some serious success. Despite the fact that Champion was known for being the brand of basketball in the ’90s, they now have a wide range of streetwear. On top of that, they used the nostalgia trend to its fullest potential and reminded their consumers why they loved the brand in the first place. With the vibrant coloring of the ’80s, the branding of the ’90s, and the over-sized fits, Champion became one of the most popular brands once again.
Champion
Fila
Nowadays, chunky sneakers are all the rage, and Fila was the first to jump on the bandwagon. Additionally, they created their own version of the branded hoodie as well to truly increase their popularity. When popular streetwear brands like Supreme began partnering with high-end fashion brands like Louis Vuitton, there was a whole new demand for more affordable streetwear options. Fila is most definitely in that category and is well on its way to becoming as popular as brands like Adidas.
Fila
Reebok
The sportswear market is without a doubt a tough one to compete in. With giants like Nike and Adidas, it’s hard to break into the scene. However, Reebok has maintained its popular image throughout the years and it looks like it’s not going away anytime soon. Reebok is fully channeling a vintage look while associating famous celebrities and having them as faces of the brand. Altogether, it’s a recipe for success.
Reebok
Birkenstock
Birkenstocks are famous for having the most comfortable sandals. If you’ve ever worn a pair, you’ll know we’re right. Their popularity might have gotten lower over the years, but over the past year or so, they’ve gained more and more recognition. Celebrities like Leonardo DiCaprio and Kendall Jenner have been seen sporting their shoes walking around Hollywood for some time now. Every since its comeback, the classic sandal has been doing really well.
Birkenstock
Tommy Hilfiger
With massive stars like Gigi Hadid and Zendaya wearing and collaborating with Tommy Hilfiger, the brand is back and with a whole new look. It might not be the Tommy we all once knew and loved, the new aesthetic is elevated and brand new. We can’t get enough of the red, blue, and white color scheme. Their logo garments are naturally riding the same high as many other brands using the same tactic nowadays.
Tommy Hilfiger
Calvin Klein
Calvin Klein is a brand that was adamant about making a comeback and they very much succeeded. As a matter of fact, it’s rather difficult to miss their giant ad campaigns over the last few years. With celebrities like Kendall Jenner, Shawn Mendes, and Justin Bieber modeling for them, they’ve been doing all the right things to get back in the game. In all honesty, we’re happy to have them back.
Calvin Klein
Juicy Couture
Remember the days when Juicy Couture was pretty much everywhere? The biggest thing in fashion was wearing a matching jogging outfit everywhere you go. The brand made being lazy look like the coolest thing. Of course, the Juicy logo across the bottom only added to the look. Celebrities all over Hollywood were seen sporting the same look time and time again. Suddenly, they were all gone. Now, however, they’re officially back – thanks to Kylie Jenner. She posted a photo of herself wearing the brand and just like that, they’re going to be seen everywhere again.
Juicy Couture
Fendi
Once Kim Kardashian or Kylie Jenner approves of a brand, the only way to go is up. The Fendi logo was seen just about everywhere once members of the Kardashian-Jenner clan were seen wearing it on multiple posts on Instagram. Ever since that happened, the creative director of Fendi (at the time) Karl Lagerfeld, made sure that the familiar brown logo was pretty much the only thing seen on Instagram and street style.
Fendi
Coach
If you didn’t own a Coach wristlet in the ’00s, you were missing out. The brand was insanely popular back in the day, but it slowly faded into the shadows. Up until recently, that is. The label went through a whole rebranding process. They started focusing less on wristlets and more on modern bags that were seen on celebrities like Selena Gomez and Jennifer Lopez. Coach’s comeback might just be one of the best comebacks of recent years.
Coach
Guess
Celebrities like Jennifer Lopez and ASAP Rockey were Guess’s saviors when they starred in the brand’s reboot. Additionally, the increased sightings of the brand all across Instagram and on celebrities slowly reminded everyone why they used to love their jeans. After the brand updated its look and took a modern turn, everyone wanted to get their hands on some of the new products. Who can resist another branded t-shirt?
