Coach
If you didn’t own a Coach wristlet in the ’00s, you were missing out. The brand was insanely popular back in the day, but it slowly faded into the shadows. Up until recently, that is. The label went through a whole rebranding process. They started focusing less on wristlets and more on modern bags that were seen on celebrities like Selena Gomez and Jennifer Lopez. Coach’s comeback might just be one of the best comebacks of recent years.

Coach
Guess
Celebrities like Jennifer Lopez and ASAP Rockey were Guess’s saviors when they starred in the brand’s reboot. Additionally, the increased sightings of the brand all across Instagram and on celebrities slowly reminded everyone why they used to love their jeans. After the brand updated its look and took a modern turn, everyone wanted to get their hands on some of the new products. Who can resist another branded t-shirt?

Guess