Meet Millie Smith
Millie Smith is the name of the brains behind this project. She went with this design for a reason. In nurseries and NICUs across the globe, blue is used for baby boys. On the other hand, pink is meant to represent baby girls. Purple is the combination of these colors, so it is used to represent both of them. Together, blue and pink make up an eggplant-like color.
A Personal Tragedy
Mind you, the purple butterflies in the NICU are not only used to signify the birth of a child. Millie Smith thought of the idea after a personal tragedy. She channeled her feelings into a project that would help parents in facilities and hospitals while they try to adjust to a new chapter of their lives.